Convert 66.55% of traffic to leads? (Part 5 of 7)
– By Daegan Smith
The best thing about newsletter marketing is the shear number of new leads that you can drive into your list in less than a day.
It never ever gets old sitting back in my chair and hitting refresh on my computer browser to and seeing another 100 leads flowing into list hourly,
Or …
Looking at the daily stats to see 2,144 leads for the day and a cool $11,000 in profits and you know you didn't do anything.
It almost feels like you're cheating or something. Almost …
Go Here To Learn More:
http://markcall.com/go/NewsletterMarketing
Well, if seeing HUGE swoons of leads is what gets you most excited in your business, then today's lesson is for you.
I'm going to show you exactly how to make that happen by NOT making a mistake FAR too many marketers make in their newsletter marketing efforts, but …
Before we get into the lead getting goodness of today's lesson let me bring you back up to speed on my favorite of all lead getting methods – newsletter marketing.
In the first lesson I shared with you how newsletter marketing has absolutely changed my life, and today brings me 2,144 leads per day passively.
But, more timely and important is that fact that in today's ever changing world this strategy isn't changing, and …
Once you've got a few ultra responsive newsletter lead streams flowing into your business you've got an absolutely unfair advantage over the competition, that is …
As long as you don't make the mistakes we've discussed to date:
– Mistake #1 Quality Control
Choose the wrong newsletter and you've lost before you've even started.
RULE: Always put your potential newsletters through a rigorous quality control process before spending a dime.
– Mistake #2 Ad Placement Control
Place your ad in the wrong spot even in the right newsletter and could end up with very little exposure.
RULE: Always place "Solo Ad", nuf said.
– Mistake #3 Traffic Control
Create the wrong type of an ad and you drastically reduce the amount of traffic you're getting from newsletter advertising.
Rule: Short punchy ads = Maximum Traffic
Go Here To Learn More:
http://markcall.com/go/NewsletterMarketing
And that brings us up to today's topic at hand …
Lead Getting!
Mistake #4: Lead Control
If want maximum lead flow from your newsletter ads like, for example …
Where, in one ad I generated 9,249 clicks, and 6,155 leads for a total conversion rate of traffic to lead of 66.55% you've to take ONE very important factor into consideration that many miss.
Your landing page, i.e. the page you send traffic to after they click your link in your solo ad ABSOLUTELY matters.
It matters a whole lot, and …
It's another one of those places where I see new marketers drop the ball.
I've seen people with ads in great newsletters, great solo ad copy (the right placement), and I even clicked the link (so they're getting traffic), but then I get hit with a brick wall …
An absolutely horrible landing page.
Man! That hurts to see.
They were almost there, but they messed up the last detail.
If you create your landing page correctly then you WILL get a lot of leads, and that's good – here's why …
Newsletter marketing is what you call "fixed cost" marketing, so what that means is you pay for the ad and no matter what happens you've paid.
Our goal then is – the MOST bang for our buck. It's ALL about driving maximum results in your advertising, and lead getting is THE MOST important part of this whole equation.
So remember what I told you about your solo ad copy? Short copy = maximum traffic.
Same thing holds true for the page that you send your traffic to after they click your link.
Make sure your opt in is above the fold (meaning your visitors can clearly see it as soon as they get to your site), and …
Here's a BONUS TIP that's worth it's weight in gold.
Make sure your landing page is congruent with your solo ad copy.
If your prospects read one something in your solo ad and then sees the exact same thing when they get to your landing page it flips a switch in their mind that basically says "I'm in the right place," and when your prospects get feeling ….
That's where astronomically high conversion rates like 66.55% can be obtained by everyday people like you and I. Now there's more to it, and you'll discover it in this …
Go Here To Learn More:
http://markcall.com/go/NewsletterMarketing
I put together for you.
We've come a LONG way, haven't we?
We've discussed choosing the right newsletter, choosing the right placement, creating the right type of ad, and creating the right type of landing page to get you a ton of leads, but …
There's one thing missing isn't there?
We haven't even scratched the surface of money making on your newsletter advertising efforts, and thats …
All about what you do after you get yourself a bunch of leads.
I'm not about to leave you hanging.
Tomorrow I'm going to share with you how to drive maximum profits from your newsletter marketing efforts.
It's the last piece, and arguably the most important piece of the equation, so don't miss it.
Go Here To Learn More:
http://markcall.com/go/NewsletterMarketing
To the top,
Mark
P.S. If you missed any of the previous
episodes … No worries.
Here they are on my blog –
=== Episode #1 ===
>> http://markcall.com/blog/newsletter-part-01/
=== Episode #2 ===
>> http://markcall.com/blog/newsletter-part-02/
=== Episode #3 ===
>> http://markcall.com/blog/newsletter-part-03/
=== Episode #4 ===
>> http://markcall.com/blog/newsletter-part-04/
See ya there!
PS – Do me a favor and leave me a Comment and YOUR thoughts along with clicking the Facebook LIKE Button on the blog page!
PPS – If you liked Part 1, 2, 3, 4 and 5 … wait til' you see 6 Later!
