Author Archives: Mark
Newsletter Marketing (Part 2 of 7)
mistakes are totally understandable. I mean … If you're just getting started you're probably looking for bargains, and you're basing those bargains on price, or … You're they're looking for some form of positive reinforcement before they spend money, and when they see a bunch of people praising a newsletter they feel more confident about…
Newsletter Marketing (Part 1 of 7)
truth is … There's no reason you can't too. Go Here To Learn More: http://markcall.com/go/NewsletterMarketing Now, you might be thinking "If this newsletter advertising thing is powerful, then why isn't everyone doing it?" That's a great questions. The answer is simple … Newsletter marketing is simple, it does drive monster amounts of traffic when down…
The importance of periodic list cleaning
If they have not unsubscribed, and you're not going directly to the spam folder, you still have a chance to convert them. It is important to remember that even if your copy is perfect, and you've done it all right, some people will simply just stop opening your email for no reason whatsoever. There are…
The importance of measuring results from each campaign
after they put items in the cart. Is it because they could not see the price in advance, and now that they saw the price they bail? Is your shopping cart working correctly? Is your shopping cart confusing to use? As you see there are many metrics you should look at each campaign because without…
Even on email lists your first impression is important
about why. Open rates — You should be checking open rates on your welcome email, plus any email that you send to your list. The reason is that if one opens then they unsubscribe immediately, the reason might have something to do with the email itself, but if they just unsubscribe and never open anything…
