mistakes are totally understandable. I mean …
If you're just getting started you're probably looking for bargains, and you're basing those bargains on price, or …
You're they're looking for some form of positive reinforcement before they spend money, and when they see a bunch of people praising a newsletter they feel more confident about their choice.
Makes sense right?
But …
Here's the REAL deal …
Neither price nor what other people say about how great any newsletter is will dictate the success of your ad.
Price I think you get. You get what you pay for, but testimonials …
Those testimonials could be 12 years old for all you know. Basing whether or not you should place an ad on something another person potentially said 12 years ago isn't going guarantee you see the same results now.
You don't know what's happened over the last 12 years. Maybe the newsletter publisher was growing his list like crazy back then, but today he hasn't put a new lead on that list in years, but he's still charging the same price.
And …
I don't care how good of a marketer you are, no marketing magic is going to pull a response from 12 year old leads.
My point is, if you place an ad with the cheapest newsletter you can find or the one with the most testimonials can very well be the fast path to wasting money.
MANY … MANY … new marketers make this mistake. Don't let it be you.
Go Here To Learn More:
http://markcall.com/go/NewsletterMarketing
I had to learn my lesson the hard way.
It cost me a LOT, that's why today …
Before I ever place a new newsletter ad I ALWAYS put each and every potential newsletter I'm thinking about placing ad in through a rigorous 6 step quality control process before I ever think about spending a single dime.
Go Here To Learn More:
http://markcall.com/go/NewsletterMarketing
Never place a newsletter ad without putting that potential newsletter through a rigorous "Quality Control" process.
You do that and you're well on your way to your first 2000+ lead day, but that's just first hurdle.
Tomorrow I'm going to share with you the second biggest mistake most newsletter marketers make, this mistake is just crucial, it's the difference between your newsletter ad getting seen and you getting a TON of clicks or NOT.
If you want make sure you get maximum clicks, tune it tomorrow because I'll be sharing with you how drive over 3,127 clicks from a single newsletter ad by NOT making mistake #2, but for now …
Go Here To Learn More:
http://markcall.com/go/NewsletterMarketing
I'll see you tomorrow … and …
be sure to subscribe to our list here on the left so you do NOT MISS the next 5 Lessons!
To the top,
Mark Call
P.S. Just in case you missed Part 1 of our Newsletter Marketing Series – Click Here!
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