Steps to get your subscribers to read and take action on your email

here now to take advantage of this wonderful opportunity.  Don't miss out! This offer only lasts three more days! You get the idea.  If you don't ask for the sale, you'll rarely get it. So ask. Just be nice about it.

Personalize subject lines — Today you can personalize your subject lines in your emails with your subscribers name as well as the name of your topic of the newsletter. This is a great thing to do because your email will stand out from the other generic "sent to all" emails that your subscribers get by the hundreds.

Call out inactive subscribers — I don't mean to yell at them, but specifically mention inactive subscribers and tell them what they are missing by not participating, reading, or buying your product. Ask them how you can do better, tell them you value their feedback and ask for their feedback.

Sensationalize subject lines — Create subject lines that are different from your ordinary subject lines that mention something personal, or speak directly to the targeted segmented list and you will see more opens, and hopefully if you've worded your email right, more action.

Test – Test – Test — You're probably learning that in this Internet marketing world you must test, evaluate, and test again each campaign and this includes your email marketing to your subscribers whether they are prospects or clients. If something is not working, or not working good enough, change one small thing, then evaluate it again. Eventually you will hit upon the secret sauce that makes your PayPal account really happy.

Check out my new Hot Email Response report to uncover the secrets of getting your subscribers to open, read and take action. If you're serious about your business, you owe it to yourself to pick up a copy. Without it, you're leaving money on the table every single day.