after they put items in the cart. Is it because they could not see the price in advance, and now that they saw the price they bail? Is your shopping cart working correctly? Is your shopping cart confusing to use?
As you see there are many metrics you should look at each campaign because without this information you cannot improve. In fact if you seek to change anything about anything looking at your metrics can also prevent you from changing things that already work too.
Check out my new Hot Email Response report to uncover the secrets of getting your subscribers to open, read and take action. If you're serious about your business, you owe it to yourself to pick up a copy. Without it, you're leaving money on the table every single day.