style=”width: 148px; height: 129px” width=”553″ />The $100,000,000 Downline
– By Daegan Smith
You read that right, and what's evenmore amazing is it was all done in the time span of 4 years, and . . .
I got the rare opportunity to sit down and eat lunch with John P., the man who did it, and listened to him share with me, first hand, how he did it.
The great thing about knowing me (wink), is what I know, you know, and you know that to the utmost if you're already a member of the "Inner Circle" family. If you'd like to learn more about the coaching and marketing advantages you'll have as an "Inner Circle" family member watch this short video:
==> http://markcall.com/go/DaeganDVD
"Anatomy Of A $100,000,000 Downline" Here's how a $100,000,000 downline is built from scratch, told from the mouth of the man who did it (before the nternet).
Actually the process is simpler than you'd think, and even though John did all this before the internet, if you apply a little of what's shared it'd be hard for you NOT to make significant
gains in your current business right out of the gate.
Step #1: Choose Your Media
Before the internet, our media choices were far more limited and quite a bit harder to access than they are now.
Back then, there was basically TV, print media (newspapers and magazines), and direct mail.
John chose TV. A smart choice. Before the migration to the internet there was a HUGE boom for a while there in the infomercial industry and John chose to ride it.
Now, you might not choose TV yourself or you might, but what's important to note is you want to choose a place to advertise your business that allows you to tap directly into your core marketplace and scale.
If you're like me and you like the online world then here's how you should think about it.
Don't think about any one individual way you get traffic as THE ultimate key to success, instead think about each way to get traffic, banner ads, video marketing, newsletter advertising, etc . . . Like the different channels you surf on the boob tube.
The goal isn't to just find one "Channel" that works, massive success and exposure is achieved when you can utilize as many channels as humanly possible.
John, himself would only have achieved a small degree of his overall success had he only focused on one channel, so think big and live large.
Step #2: Sell A "Mass Market" Product On The Front End
The way John did it, and remember this was pre-internet, was by creating a "direct response marketing wealth kit" which he sold via infomercials for $39.95.
He sold a LOT of them as you can guess, and the reason is, he didn't target "network marketers," instead he targeted the larger "opportunities" marketplace.
As a result, the irresistible offer, he created was far more successful.
A mistake even I've made, is to be too niche – only speaking to use network marketers.
If you extend past just the most immediate market place you can reach far more customers and you can build a bigger business.
As an example, there are several very high traffic locations online I know of that I'm not advertising in and the only reason why is my message is NOT mass market enough to connect with those audiences.
If you want a BIG business, create a front end product that's more generic than just speaking to network marketers, work on it until it's break even or profitable, and then roll it out big time, and then . . .
Simply keep buying traffic until you can't any longer.
Side Note: One the largest benefits of that the "Inner Circle" family members enjoy is, I actually go out and test ad spots and report what works back. Think about that . . .
I have a super niche business, and if I can find an advertising location that's profitable for it, and you can plug in your more mass market product, it's literally risk free money in the bank.
I'll explain more about this benefit in this video:
http://markcall.com/go/DaeganDVD
Step #3: "Backend" Your Opportunity
For the customers that bought John's $39.95 front end product, he had a phone room calling them introducing them to his back-end opportunity.
That's a LOT like what we talk about with using or creating your own funded proposal and then back ending people into your opportunity, but here's what made John's introduction to his opportunity
Genius . . .
He NEVER pegged his back end business opportunity as network marketing, instead he renamed what he was doing "Direct Net Marketing", here's why this is HUGE.
We tend to create funded proposal solutions to be purchased by other network marketers which is smart in that here is less resistance to the concept of network marketing itself when ntroduced on the back end, but limiting in scope outside of the network marketing industry.
The way you create HUGE results is not recycling the same network marketing market we all are a part of, but by going out to a larger marketplace and pulling new customers in.
– In order to do this withOUT resistance, you can't use the term network marketing.
– If you rename the concept it's new and therefore doesn't hold the burden of misconceptions most have about network marketing. New concept = lower resistance = Genius.
(BTW that's the multi million dollar take away a took from speaking with John, it'd be a good idea to take note of that one.)
Step #4: Sell Your Backend Customers A "Business In A Box"
Sure, John trained his new team members how to go out and promote to grow their business, but you and I both know, most never will, but what they will do is pay you to do it for them, so you should let them . . .
The key is, you've got to do both training, and co-op "business in a box" promotions yourself, because the training will feed those who can and will take your idea and passion and breath their own unique life into it, but that's not the masses.
… The masses want you do it all for them.
(Read that a few times please.)
… The masses want you do it all for them.
… The masses want you do it all for them.
So, without making that offer to them you're leaving out a HUGELY valuable
resource for the proliferation of business.
Step #5: Rinse And Repeat
The gap between John's $100,000,000 success and your own isn't all that significant.
Choose media first, market to the masses profitably, back end them into your opportunity (but rename it something other than network marketing), and then allow everyone you bring in to participate in advertising that you do for them, and . . .
Online, everything you need to know to follow this path EXACTLY is available to you right now here:
http://markcall.com/go/DaeganDVD
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