in favor of only online marketing efforts. The problem is, if you do that you're missing out on a lot of prospects who exists outside of your comfort zone. By adding offline marketing channels to your online marketing efforts you will increase your profits substantially. There are a variety of ways to market offline. Some involve a lot of money and effort, others are almost free, all will produce results over time. Much like you participate in online groups to network with those who might use your services, take your class, or buy your eBooks, you can do the same with offline advertising.
Direct mail — You can purchase offline leads from a variety of different sources online relatively cheaply. These will be available for download in data that you can use easily to automate your ability contact your leads with your offline marketing. The United States Postal Service has a lot of automated services to help you with sending out post cards. You can also use a service such as Send Out Cards with your data, to get your information into the hands of your prospects.
Magazine ads –Yet, another offline marketing method is to find print magazines that are sent to people who might be interested in your particular online business niche, create an outstanding advertisement, and collect targeted leads in that manner. If you're a consultant, coach, virtual assistant, or you have an awesome business opportunity there are plenty of magazines in which to advertise. It's a myth that online businesses can only drive targeted traffic to their websites via online methods, using offline advertising is an excellent way to get results.
Picking a magazine — Place ads in magazines that your target market reads. You can do this in a variety of ways, with a traditional advertisement or with an article or even a feature story about your business. If you're exceptionally successful sometimes you can get such stories placed free. A good example is if your target market is stay at home moms, you can place ads or get a feature story in any magazine that moms read. The magazine does not need to be about business directly, but instead can attract the readers who you would like to reach.
Newspaper advertising — Advertising in newspapers is another way to attract hits to your website. There are services that allow you to place ads in a variety of newspapers across the country at a discount. Try using one of these services to see what response you receive. Just as with all other marketing efforts, you must test and track each method so that you can improve upon your efforts. Since your business is online and your target market lives all over the world, you do not have to limit your ads to just local papers, you can place ads all over the world if you have them translated into the appropriate language.
Press Releases — Press releases are one of the last few free methods of getting the word out. Do not only use the online services. Develop or buy a list to send your press releases to. While you can now do this "online" it is still an offline method of marketing if you are ensuring that your press release is sent to the right contacts. Be aware that a lot of press release services use the "noodle stick" method of sending out a press release. They just throw it out and see if it sticks to something. This is not a good way to send out a press release. Study your market, study the places you send the release to and get it in the right hands for the best effect.
Download my free "Quick Tips For Marketing Your Business Offline" report to learn more about how to expand your reach by marketing offline.
http://markcall.com/reports/offline-marketing/
